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Last Month in Real-Time Bidding news

Sam's daily shared real-time bidding, demand side platform and ad trading desk ecosystem news articles & retweets Continue reading →

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What is a brand-safe advertising environment?

Last March 20th, comScore published an article relevant to a larger research initiative they’re working on that spelled out how an average of 72% of all campaigns run ad impressions on inappropriate...

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Last month in Ad Targeting, Data & Privacy

Sam Parent's retweeted and shared news articles related to ad targeting and online data Continue reading →

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What you missed this week: sometimes free sucks, ad retargeting yields higher...

Sam's weekly round up of blog posts Continue reading →

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Last Month in Ad Metrics, Measurement & Attribution

Sam's daily shared metrics and rankings news articles & retweets from the past week Continue reading →

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